Brands and emotions: neuro-marketing, a new behavioural approach
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Published in | Marketing (Munich) Vol. 30; no. 2; pp. 109 - 127 |
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Main Authors | , , , , |
Format | Journal Article |
Language | German |
Published |
01.01.2008
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Subjects | |
Online Access | Get full text |
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Bibliography: | ObjectType-Article-2 SourceType-Scholarly Journals-1 content type line 23 ObjectType-Feature-1 |
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ISSN: | 0344-1369 |