Brands and emotions: neuro-marketing, a new behavioural approach

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Bibliographic Details
Published inMarketing (Munich) Vol. 30; no. 2; pp. 109 - 127
Main Authors Esch, Franz-Rudolf, Möll, Thorsten, Elger, Christian Erich, Neuhaus, Carolin, Weber, Bernd
Format Journal Article
LanguageGerman
Published 01.01.2008
Subjects
Behavioural economics
Brands
Business studies
Marketing research
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Bibliography:ObjectType-Article-2
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ISSN:0344-1369