Improving consumer marketing, persuasion and management effectiveness
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Published in | Journal of promotion management Vol. 12; no. 2; pp. 3 - 135 |
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Main Authors | , , , , , , , , , , , , |
Format | Journal Article |
Language | English |
Published |
01.01.2006
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Subjects | |
Online Access | Get full text |
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Bibliography: | ObjectType-Article-2 SourceType-Scholarly Journals-1 content type line 23 ObjectType-Feature-1 |
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ISSN: | 1049-6491 |