Chrysler's new strategy: Go it alone

Under the leadership of Sergio Marchionne, Chrysler Group is unwinding alliances with other carmakers -- a strategy pursued by former owner Cerberus Capital Management.

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Bibliographic Details
Published inAutomotive news no. 6376; p. 3
Main Authors Wernle, B, Ciferri, L
Format Journal Article
LanguageEnglish
Published 07.09.2009
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Summary:Under the leadership of Sergio Marchionne, Chrysler Group is unwinding alliances with other carmakers -- a strategy pursued by former owner Cerberus Capital Management.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
content type line 23
ObjectType-Feature-1
ISSN:0005-1551