Money Moves

Breaking's debut at the 2024 Olympic Games confirms that dance can be considered a sport. For the most part, we've moved past outdated stereotypes and collectively agree that dance is challenging both artistically and physically. It's no longer an anomaly when dancers lift weights at...

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Bibliographic Details
Published inDance magazine Vol. 98; no. 6; p. 34
Main Author Stieg, Cory
Format Magazine Article
LanguageEnglish
Published New York Dance Magazine, Inc 01.07.2024
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Summary:Breaking's debut at the 2024 Olympic Games confirms that dance can be considered a sport. For the most part, we've moved past outdated stereotypes and collectively agree that dance is challenging both artistically and physically. It's no longer an anomaly when dancers lift weights at the gym or model fitness apparel, because dancers can be athletes, too. As dance reaches sport status at the most important multisport event in the world, a complicated question looms: Will the Olympics help dancers get paid like athletes? The 2024 Olympics could be a turning point for dancers who are accustomed to making a living performing and teaching. The 2024 Olympics could be a turning point for dancers who are accustomed to making a living performing and teaching. Olympic broadcast partnerships are the single greatest source of revenue for the Olympics. If the Olympic breaking broadcasts successfully attract large audiences, that might pave the way for more--and more lucrative--dance onscreen.
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ObjectType-Feature-1
SourceType-Magazines-1
ISSN:0011-6009