The Most Expensive Showdown In Television History, Game Of Thrones, Taking On Lord Of The Rings

Streaming wars are ramping up, as platforms drop dueling medieval fantasies to win over viewers and records amount of cash in the process. The Game of Thrones sequel backed by HBO's largest marketing push ever at more than $100 million, according to Deadline. Some industry experts believe the s...

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Bibliographic Details
Published inNBC Nightly News
Main Authors Snow, Kate, Ikeda, Emily
Format Transcript
LanguageEnglish
Published New York CQ Roll Call 21.08.2022
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Streaming media
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Summary:Streaming wars are ramping up, as platforms drop dueling medieval fantasies to win over viewers and records amount of cash in the process. The Game of Thrones sequel backed by HBO's largest marketing push ever at more than $100 million, according to Deadline. Some industry experts believe the series release tonight was a race to the spotlight, ahead of Amazon's Lord of the Rings spinoff in two weeks, what's reportedly a billion dollar investment across five seasons.
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