PI Talkies: The 24/48 Rule
[...]the numbers refer to the ambient temperature at which the people in those compartments operate. In the confines of an air-conditioned room, decisions can seem like they are works of geniuses, but it’s a good idea to pause and consider how they might play out in the real world of 48 degrees. Com...
Saved in:
| Published in | Business world (India) |
|---|---|
| Main Author | |
| Format | Magazine Article |
| Language | English |
| Published |
New Delhi
Athena Information Solutions Pvt. Ltd
02.08.2022
|
| Online Access | Get full text |
Cover
Loading…
| Summary: | [...]the numbers refer to the ambient temperature at which the people in those compartments operate. In the confines of an air-conditioned room, decisions can seem like they are works of geniuses, but it’s a good idea to pause and consider how they might play out in the real world of 48 degrees. Coming out of B-school and hoping to build a career in marketing with India’s largest FMCG company, I had big dreams of going to work at their plush South Bombay office, and of devising marketing strategies and creating great advertising. In some companies, an interesting ritual is the creation of a Bazaar Day – one day in the year when all the people in the corporate office go out and spend time in the market, with the frontline folks. |
|---|---|
| Bibliography: | ObjectType-News-1 content type line 24 SourceType-Magazines-1 |
| ISSN: | 0970-8197 |