The Case for Data Transparency: Four Key Areas Where Deeper Visibility Is Critical

A global economy means consumers have a greater number of brands with which to build loyalty; businesses risk falling behind if they don't communicate openly or fail to provide easy access to the product information their customers seek. [...]it becomes even more important to have rich data abo...

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Bibliographic Details
Published inBusiness intelligence journal Vol. 25; no. 2; pp. 16 - 24
Main Author Kimball, Doug
Format Magazine Article
LanguageEnglish
Published Seattle Data Warehousing Institute 01.04.2020
Subjects
COVID-19
Electronic commerce
Privacy
Social responsibility
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Summary:A global economy means consumers have a greater number of brands with which to build loyalty; businesses risk falling behind if they don't communicate openly or fail to provide easy access to the product information their customers seek. [...]it becomes even more important to have rich data about the product to properly set customer expectations. [...]e-commerce enables greater window shopping. Creating this transparency allows businesses to safely and effectively respond to a growing number of in-person visits and enables people to feel comfortable with their choices. Because it directly impacts customer retention on sales platforms, data transparency should be addressed immediately.
Bibliography:content type line 24
ObjectType-Feature-1
SourceType-Magazines-1
ISSN:1547-2825
1944-9615