Cutting can kill your creativity

A commentary discusses Raoul Pinnell's challenge to advertising agencies to improve their efficiency and reduce costs, but says it is disappointing that the initiative launched by Pinnell at Shell is likely to be widely interpreted as an exercise in bit-sharpening rather than a call for more dr...

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Bibliographic Details
Published inMarketing (London) p. 9
Main Author Hinton, Graham
Format Magazine Article
LanguageEnglish
Published London Haymarket Business Publications Ltd 22.05.1997
Subjects
Advertising
Advertising agencies
Cost reduction
Creativity
Efficiency
Marketing
United Kingdom > UK
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Summary:A commentary discusses Raoul Pinnell's challenge to advertising agencies to improve their efficiency and reduce costs, but says it is disappointing that the initiative launched by Pinnell at Shell is likely to be widely interpreted as an exercise in bit-sharpening rather than a call for more drilling in the right place.
Bibliography:ObjectType-Article-1
content type line 24
SourceType-Magazines-1
ISSN:0025-3650