Don't let worry over "spin" stop you from telling your story

Art Stevens, chairman and CEO of Lobsenz-Stevens Inc., a New York City public-relations firm, says when a company is trying to persuade a target audience to buy products or services, truth can still be distinguished from lying.

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Bibliographic Details
Published inNation's business Vol. 87; no. 6; p. 10
Main Author Barrier, Michael
Format Magazine Article
LanguageEnglish
Published Washington Chamber of Commerce of the United States 01.06.1999
Subjects
Honesty
Marketing
Public relations
Stevens, Art
United States > US
Online AccessGet full text

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Summary:Art Stevens, chairman and CEO of Lobsenz-Stevens Inc., a New York City public-relations firm, says when a company is trying to persuade a target audience to buy products or services, truth can still be distinguished from lying.
Bibliography:ObjectType-News-1
content type line 24
SourceType-Magazines-1
ISSN:0028-047X
2169-8155