What Role Do Employees Play In A Brand’s Customer Experience?

The brutal truth for any brand to face up to is that they all have a customer experience, whether they like it or not. The choice is whether they manage it or not, and one of the biggest influencers on that experience are the people who interact with customers at each and every touch point; your emp...

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Bibliographic Details
Published inHMC Sales, Marketing and Alliances Excellence Essentials
Main Author Stothert, Andrew
Format Magazine Article
LanguageEnglish
Published Aurora HR.COM 01.01.2017
Subjects
Customers
Eisner, Michael
Employees
Market strategy
Social networks
Teams
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Summary:The brutal truth for any brand to face up to is that they all have a customer experience, whether they like it or not. The choice is whether they manage it or not, and one of the biggest influencers on that experience are the people who interact with customers at each and every touch point; your employees.
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