Understanding colour in the human culture with special emphasis on the Indian subcontinent

• Published in: Chitrolekha Vol. 5; no. 1; pp. 37 - 41
• Main Authors: Galustyan, Olga V, Papchenko, Elena V
• Format: Journal Article
• Language: English
• Published: 01.01.2015

The paper examines the role of color vocabulary in the world culture with special emphasis on that of the Indian subcontinent. The aim of the article is to substantiate color codes depending on the cultural experience that you can already see in the origins of different culture. Color is an equivalent to the word and color vocabulary is widely used in rituals, everyday life, and color attributes are regarded as magical, sacred forces. Cultural feature in the perception of the color space is often unfairly ignored while the ratio of color is largely determined by the historical and cultural traditions and customs. Examining color in the world culture and in the culture of the Indian subcontinent reveals that the semantic field of sensation is one of the most extensive in different cultures. The authors come to the conclusion, that the color vocabulary is a specific socio-cultural marker. [Publication Abstract]