Year-round generosity

Canadians are already making recurring gifts, as evidenced by the relatively consistent $9 billion given annually since 2008. This might indicate stability, but there is more to consider. The number of donors is decreasing, while the number of charities in Canada is growing. The pie hasn't grow...

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Bibliographic Details
Published inCanadian Mennonite (Waterloo) Vol. 19; no. 1; p. 9
Main Author Pries-Klassen, Darren
Format Magazine Article
LanguageEnglish
Published Waterloo Mennonite Publishing Service 05.01.2015
Subjects
Charities
Donations
Philanthropy
Special events
Canada
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Summary:Canadians are already making recurring gifts, as evidenced by the relatively consistent $9 billion given annually since 2008. This might indicate stability, but there is more to consider. The number of donors is decreasing, while the number of charities in Canada is growing. The pie hasn't grown; there's just more competition for who gets a piece and how big to slice it. ? Focus on impact and engagement. Charities need to tell stories of the difference they're making in people's lives, and show donors how their contributions make this happen. People give to causes, not to "overhead" and "administrative costs." ? Incorporate gift planning-legacy giving, future gifts and deferred gifts-into their promotional and fundraising efforts. Charities should encourage donors to consider bequests along with gifts of life insurance, securities and RRSPs. The majority of planned gifts in Canada come in the form of bequests from generous people who consider charitable causes in their wills.
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ISSN:1480-042X