Making a product launch a learning opportunity
The scenario presented in this "Case in Point" is based on a case study prepared by Allison Elias, research associate at Darden's Institute for Business in Society; Tim Kraft, assistant professor of business administration at the Darden School and Gal Raz, associate professor of busin...
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| Published in | The Washington post p. G.2 |
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| Main Author | |
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| Language | English |
| Published |
Washington, D.C
WP Company LLC d/b/a The Washington Post
03.11.2013
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| Subjects | |
| Online Access | Get full text |
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| Abstract | The scenario presented in this "Case in Point" is based on a case study prepared by Allison Elias, research associate at Darden's Institute for Business in Society; Tim Kraft, assistant professor of business administration at the Darden School and Gal Raz, associate professor of business administration at the Darden School. |
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| AbstractList | The scenario presented in this "Case in Point" is based on a case study prepared by Allison Elias, research associate at Darden's Institute for Business in Society; Tim Kraft, assistant professor of business administration at the Darden School and Gal Raz, associate professor of business administration at the Darden School. |
| Author | Hutchison-Krupat, Jeremy |
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