Making a product launch a learning opportunity

The scenario presented in this "Case in Point" is based on a case study prepared by Allison Elias, research associate at Darden's Institute for Business in Society; Tim Kraft, assistant professor of business administration at the Darden School and Gal Raz, associate professor of busin...

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Bibliographic Details
Published inThe Washington post p. G.2
Main Author Hutchison-Krupat, Jeremy
Format Newspaper Article
LanguageEnglish
Published Washington, D.C WP Company LLC d/b/a The Washington Post 03.11.2013
Subjects
Product development
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Summary:The scenario presented in this "Case in Point" is based on a case study prepared by Allison Elias, research associate at Darden's Institute for Business in Society; Tim Kraft, assistant professor of business administration at the Darden School and Gal Raz, associate professor of business administration at the Darden School.
Bibliography:ObjectType-News-1
content type line 22
SourceType-Blogs, Podcasts, & Websites-1
ISSN:0190-8286