Ibermedia program: transnational Ibero-American cinema or public relations for Spain?

The Ibermedia Program (hereafter called Ibermedia) is a co-production film fund sponsored by Spain, Portugal, and eighteen member countries in Latin America. Its purpose is to promote the development of projects directed towards the Ibero-American market. Funded primarily by and housed in Spain, thi...

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Published inReflexiones (San José, Costa Rica) Vol. 91; no. 1; pp. 299 - 312
Main Author Falicov, Tamara L
Format Journal Article
LanguageSpanish
Published 01.01.2012
Subjects
Arts
Audiovisual material
Cinema
Cultural industry
Fund management
Latin America
Latin American studies
Narratives
Portugal
Public relations
Spain
Spaniards
Transnationalism
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Summary:The Ibermedia Program (hereafter called Ibermedia) is a co-production film fund sponsored by Spain, Portugal, and eighteen member countries in Latin America. Its purpose is to promote the development of projects directed towards the Ibero-American market. Funded primarily by and housed in Spain, this film funding pool receives funds from each member country to comprise an Ibero-American audiovisual fund. This essay explores the co-production fund mechanism to understand how economic imperatives shape narratives when Spanish actors are included in Latin American films in order to fulfill the technical-artistic requirements of an Ibero-American co-production. While this Programa Ibermedia has proven to be a successful source of funding, especially for less developed Latin American countries, there are critical views suggesting that Spain is the biggest beneficiary of all. // ABSTRACT IN SPANISH: El Programa Ibermedia (de aquí en adelante, Ibermedia) es un fondo de co-producción de films auspiciado por España, Portugal y dieciocho países miembros en Latino América. Su propósito es promover el desarrollo de proyectos dirigidos al mercado de Ibero-América. Fundado principalmente por España y ubicado allí, este fondo para films recibe fondos de cada país miembro para ser incluidos en un fondo audiovisual Ibero-Americano. Este trabajo explora el mecanismo del fondo de co-producción para comprender cómo los imperativos económicos determinan las explicaciones cuando se incluyen actores españoles en films Latino Americanos, para así cumplir con los requisitos técnicos-artísticos de una co-producción Ibero-Americana. Mientras que el Programa Ibermedia ha resultado ser una exitosa fuente de fondos, especialmente para los países menos desarrollados de Latino America, se han hecho observaciones críticas que sugieren que España es el mayor beneficiario de todos.
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ISSN:1659-2859