Innovative Fundraising: Creating a Franchise Ownership Program

• Published in: Journal of marketing development and competitiveness Vol. 5; no. 4; p. 70
• Main Authors: Jackowski, Mick, Phillips, Kenneth R, Bacalzo, Dean
• Format: Journal Article
• Language: English
• Published: West Palm Beach North American Business Press 01.09.2011
• Subjects: Colleges & universities; Corporate sponsorship; Curricula; Endowment; Entrepreneurs; Entrepreneurship; Entrepreneurship education; Franchisees; Franchising; Funding; Higher education; Startups; Students; Studies; United States > US

This paper reports on an innovative entrepreneurship program, designed to not only train students to become franchise owners, but provide the necessary start-up capital as well. This model creates multiple revenue streams for the entrepreneurship center from program students, franchisees, franchisor...