Innovative Fundraising: Creating a Franchise Ownership Program

This paper reports on an innovative entrepreneurship program, designed to not only train students to become franchise owners, but provide the necessary start-up capital as well. This model creates multiple revenue streams for the entrepreneurship center from program students, franchisees, franchisor...

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Bibliographic Details
Published inJournal of marketing development and competitiveness Vol. 5; no. 4; p. 70
Main Authors Jackowski, Mick, Phillips, Kenneth R, Bacalzo, Dean
Format Journal Article
LanguageEnglish
Published West Palm Beach North American Business Press 01.09.2011
Subjects
Colleges & universities
Corporate sponsorship
Curricula
Endowment
Entrepreneurs
Entrepreneurship
Entrepreneurship education
Franchisees
Franchising
Funding
Higher education
Startups
Students
Studies
United States > US
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Summary:This paper reports on an innovative entrepreneurship program, designed to not only train students to become franchise owners, but provide the necessary start-up capital as well. This model creates multiple revenue streams for the entrepreneurship center from program students, franchisees, franchisors and sponsors, allowing it to become self-sustaining in no more than 10 years. [PUBLICATION ABSTRACT]
ISSN:2155-2843
2155-2843