FACTORS OF THE HOTELS ENVIRONMENT AND THE EXPERIENCE OF CONSUMPTION: A QUALITATIVE RESEARCH WITH HOMOSEXUALS OF RECIFE

This study aims at describing the hotel environmental factors that most influence the consumption experience of the interviewed homosexuals. Aiming at finding out the perspectives of the masculine gender respondents who live in the city of Recife, it was developed a qualitative research in which the...

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Bibliographic Details
Published inRevista brasileira de marketing Vol. 8; no. 1; p. 43
Main Authors Pinheiro Da Silva, Juliana, Vasconcelos Pereira Leite, Yákara
Format Journal Article
LanguagePortuguese
Published São Paulo Universidade Nove de Julho (UNINOVE), PPGA 01.01.2009
Subjects
Consumer behavior
Consumption
Gays & lesbians
Hotels & motels
Marketing
Niche marketing
Qualitative research
Studies
Recife Brazil
Brazil
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Summary:This study aims at describing the hotel environmental factors that most influence the consumption experience of the interviewed homosexuals. Aiming at finding out the perspectives of the masculine gender respondents who live in the city of Recife, it was developed a qualitative research in which the semi-structured method of interviewing was used. The results indicated that the lighting, cleaning and aroma (environmental conditions); the bed, the area of preference and functionality (space and functionality); the decoration (signs, symbols and artifacts), the breakfast and cable TV (extrinsic benefits), and the hotels employees (factor of the social environment of hotels) were the environmental factors of hotels that most influenced the consumption experience of the homosexuals interviewed. It was also verified the level of detail and the exigency of such public. [PUBLICATION ABSTRACT]
ISSN:2177-5184