An Examination of the Relationship Between Fundraising Income and Media Hits at the Institute of Cancer Research, London UK
This paper examines the relationships between fundraising income and media hits for the Institute of Cancer Research ("The Institute" or "ICR"). The time period for the data used in this paper is May 1, 2008 through October 31, 2008. The data drawn for this paper comes directly f...
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Published in | The ISM journal of international business Vol. 1; no. 1; p. 1B |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
New York
International School of Management
01.07.2010
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Subjects | |
Online Access | Get full text |
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Summary: | This paper examines the relationships between fundraising income and media hits for the Institute of Cancer Research ("The Institute" or "ICR"). The time period for the data used in this paper is May 1, 2008 through October 31, 2008. The data drawn for this paper comes directly from the Institute's database. [PUBLICATION ABSTRACT] |
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ISSN: | 2150-1076 |