An Examination of the Relationship Between Fundraising Income and Media Hits at the Institute of Cancer Research, London UK

This paper examines the relationships between fundraising income and media hits for the Institute of Cancer Research ("The Institute" or "ICR"). The time period for the data used in this paper is May 1, 2008 through October 31, 2008. The data drawn for this paper comes directly f...

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Bibliographic Details
Published inThe ISM journal of international business Vol. 1; no. 1; p. 1B
Main Author Feldman, Seth D
Format Journal Article
LanguageEnglish
Published New York International School of Management 01.07.2010
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Summary:This paper examines the relationships between fundraising income and media hits for the Institute of Cancer Research ("The Institute" or "ICR"). The time period for the data used in this paper is May 1, 2008 through October 31, 2008. The data drawn for this paper comes directly from the Institute's database. [PUBLICATION ABSTRACT]
ISSN:2150-1076