THE ADVANTAGES OF GLOBAL STANDARDIZATION

The standardization strategy implies the adoption of a unique market policy or the regional homogenization of the international products development programmes. On the international level, the literary sense of standardization of 100 % uniformity is used only in several exceptional situations, in al...

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Bibliographic Details
Published inBulletin of the Transilvania University of Brașov. Series V, Economic science Vol. 3; p. 61
Main Authors Madar, A, Neacsu, A N
Format Journal Article
LanguageEnglish
Published Brasov Transilvania University of Brasov 01.01.2010
Subjects
Advantages
Consumer behavior
Consumers
Corporate profits
Cost control
Cost reduction
Globalization
Homogenization
International
Market penetration
Market positioning
Market segments
Marketing
Product testing
Standardization
Studies
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Summary:The standardization strategy implies the adoption of a unique market policy or the regional homogenization of the international products development programmes. On the international level, the literary sense of standardization of 100 % uniformity is used only in several exceptional situations, in all external market. Many companies gain a lot of benefits as a consequence of standardization their products components simultaneously with the same capacity to adapt the final product to each market consumer segment. Different companies have different levels of standardization, but in few cases it could be 100% standardized product. [PUBLICATION ABSTRACT]
ISSN:2065-2194