INTERDISCIPLINARY COLLABORATION FOR DIGITAL CONTENT SERVICE DESIGN

Digital Content Services (DCS) is considered cutting edge in today's emerging industries; however, a number of its radical innovations raise cautionary hesitation among venture capitalists. Moreover, the recruitment of outstanding talent is sometimes challenging because misunderstanding of the...

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Bibliographic Details
Published inInternational journal of organizational innovation Vol. 3; no. 1; p. 127
Main Authors Tsai, Cheng-I, Chen, Chien-Hsu, Jeng, Taysheng, Hsu, Hung-Lin
Format Journal Article
LanguageEnglish
Published Hobe Sound International Association of Organizational Innovation 01.07.2010
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Summary:Digital Content Services (DCS) is considered cutting edge in today's emerging industries; however, a number of its radical innovations raise cautionary hesitation among venture capitalists. Moreover, the recruitment of outstanding talent is sometimes challenging because misunderstanding of the job of the service design team occasionally results in clashes with management. This study proposes the DCS Interdisciplinary Collaboration Model (DCSICD Model) based on the award-winning MAPMARK project for understanding workflow in DCS development. The DCSICD Model focuses on cross-disciplinary development team members' tasks and their symbiosis. DCS is discussed on three dimensions: service development, cross-disciplinary integration, and knowledge exchange. [PUBLICATION ABSTRACT]
ISSN:1943-1813