SOCIAL EFFECTS OF AUGMENTED REALITY AND POKÉMON GO ON PLAYER'S HEALTH AND WELL-BEING IN CROATIA

• Published in: Economic and Social Development: Book of Proceedings pp. 268 - 278
• Main Authors: Bazina, Nera, Bernik, Andrija, Tomicic, Igor
• Format: Conference Proceeding
• Language: English
• Published: Varazdin Varazdin Development and Entrepreneurship Agency (VADEA) 01.12.2025
• Subjects: Augmented reality; Exercise; Games; Hypotheses; Lifestyles; Mental health; Obesity; Outdoor activities; Physical fitness; Sedentary behavior; Smartphones; Social interaction; Social networks; Weight control; Well being; Croatia
• ISSN: 1849-6903; 1849-6903

Augmented Reality games like Pokémon GO have emerged as innovative solutions to counteract sedentary lifestyles by promoting physical activity, social interaction, and mental well-being. This study explores the impact of Pokémon GO on Croatian players, a demographic known for relatively low physical activity and rising obesity rates. Utilizing a 39-question online survey, data from 72 respondents were analyzed to assess the game 's contributions to players" physical, social, and mental health. The findings reveal that the average player spends 342 minutes per week in motion while playing the game, more than double the World Health Organization 's recommended minimum of 150 minutes. Additionally, 75% of players reported walking more frequently, 58.3% made new friends, and 55.6% experienced improved mental health, affirming the game 's multifaceted positive effects. By integrating quantitative measures with player self-assessments, this research extends the existing body of knowledge by focusing on a localized population, demonstrating Pokémon GO 's effectiveness in a cultural context marked by sedentary behavior. The study underscores the potential of augmented reality games to foster healthier lifestyles and provide engaging, scalable alternatives to traditional physical activity. These findings contribute to the broader understanding of how gamification and technology can enhance public health initiatives, paving the way for future interdisciplinary research on the design and implementation of health-focused games for diverse populations.