Affecting Factors of Gen X’s Behavioral Intention and Use Behavior of Mobile Payment in China

• Published in: Scholar Vol. 16; no. 2; p. 88
• Main Author: Huang, Junke
• Format: Journal Article
• Language: English
• Published: Bangkok Assumption University Press 01.01.2024
• Subjects: Behavior; Generation X; Mobile commerce; China
• ISSN: 1906-6406; 2586-9388

Purpose:China's mobile payments are changing the financial landscape and social impact and attracting international attention. This paper aims to investigate the factors influencing the behavioral intention and use behavior of Generation X consumers in China toward mobile payments. The framework contains social influence, perceived value, perceived usefulness, perceived ease of use, perceived risk, behavior intention, and user behavior. Research design, data, and methodology:A quantitative research method was used to survey 500 Generation X consumers in China. Purposive, quota, and convenience sampling were employed to collect data. Structural equation modeling (SEM) and confirmatory factor analysis (CFA) were used to analyze the data for model fit, reliability, and construct validity. Results:The results reveal that behavioral intention significantly impacts use behavior among Chinese Generation X consumers. Social influence, perceived value, perceived ease of use, perceived usefulness, and perceived risk have significant effect on behavioral intention, with perceived ease of use also having a significant effect on behavioral intention through perceived usefulness. Conclusions:The study confirmed seven hypotheses and recommended that mobile payment platforms adopt the proposed framework to measure and improve mobile payment behavioral intention and use behavior among Chinese Generation X consumers.