FIFA World Cups: An Own Goal Against Sustainability
[...]the world seems to have moved on, even though the call for a boycott of the broadcasting of matches was a complete failure, particularly in Western countries (Gallo, 2023). The aim of this research note is to highlight the persistence of what might be described as "deviant" behavior o...
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Published in | The ICFAI journal of management research Vol. 23; no. 3; pp. 51 - 58 |
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Main Author | |
Format | Journal Article |
Language | English |
Published |
Hyderabad
IUP Publications
01.07.2024
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Subjects | |
Online Access | Get full text |
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Summary: | [...]the world seems to have moved on, even though the call for a boycott of the broadcasting of matches was a complete failure, particularly in Western countries (Gallo, 2023). The aim of this research note is to highlight the persistence of what might be described as "deviant" behavior on the part of a regulatory body that has no countervailing power to limit its deployment. While the subject primarily concerns a singular entertainment industry, namely, elite football, which generates colossal sums of money (between 2019 and 2022, FIFA's sales totaled $7.6 bn, and are expected to reach $11 bn between 2023 and 2026), it brings us back to a question raised in the early 1950s by Galbraith (1952/ 1993) concerning the importance of a countervailing power in the capitalist system, i.e., the existence of a power that balances out an establ ished entity imposing its norms and rules of the game without being thwarted in their implementation. [...]the simplest solution prevailed, along the lines of previous FIFA World Cups. |
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ISSN: | 0972-5342 |