Exploding Offers: Consumer Response to Time-Limited Promotional Deals

Kim and Haubl research's advances people's understanding of the psychological dynamics that govern consumer response to promotional offers with redemption windows of varying length. It presents and tests a theoretical framework that identifies circumstances under which longer redemption wi...

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Bibliographic Details
Published inAdvances in Consumer Research Vol. 49; p. 522
Main Authors Kim, Hyoseok, Haubi, Gerald
Format Conference Proceeding
LanguageEnglish
Published Urbana Association for Consumer Research 01.01.2021
Subjects
Consumer behavior
Consumers
Sales promotions
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Summary:Kim and Haubl research's advances people's understanding of the psychological dynamics that govern consumer response to promotional offers with redemption windows of varying length. It presents and tests a theoretical framework that identifies circumstances under which longer redemption windows tend to be more effective and ones under which shorter redemption windows tend to be more effective.
ISSN:0098-9258