THE IMPORTANCE OF CONTEXT IN ORGANISATIONAL COMMUNICATION

Traditional models of communication comprise the well-known elements such as: sender, receiver, message, code, channel, feedback. However, the study of organisational communication shows that another element is of equal importance and that is the context. The communication context may be defined as...

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Bibliographic Details
Published inInternational OFEL Conference on Governance, Management and Entrepreneurship pp. 171 - 180
Main Author Zelter, Diana Christine
Format Conference Proceeding
LanguageEnglish
Published Zagreb Centar za istrazivanje i razvoj upravljanja d.o.o 01.04.2020
Subjects
Business communications
Corporate culture
Feedback
Interpersonal communication
Organizational behavior
Professionals
Trends
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Summary:Traditional models of communication comprise the well-known elements such as: sender, receiver, message, code, channel, feedback. However, the study of organisational communication shows that another element is of equal importance and that is the context. The communication context may be defined as the environment for communication interaction which includes not only the specific time and place of the interaction, but also the roles, relationships and status of the communication participants. Having as starting point Pamela. Shockley- Zalabak 's research in the field of organisational communication, the purpose of this paper is to show the importance of context in organisational communication and the relationship between the organizational context and the communication context. Is the communication context always shaped by the organizational context in professional interaction? Is communication able to shape or alter the organizational context in any way? Where do mentalities and culture collide with the organizational context creating more difficult circumstances for professional communication? Answers to these questions are sought for in this paper which will comprise a theoretical approach followed by a more practical one in which we are going to analyse the context implications in the professional communication within a department from a public institution in our country.