Hedonic Consumption Fosters Prosocial Behavior

Hedonic experiences abound. Despite their universal appeal, a common intuition is that besides enjoyment, hedonics elicit guilt or regret. Hence, pursuing pleasure has been considered generally suboptimal. Here, Cristian et al contend that under particular conditions hedonic consumption fosters pros...

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Bibliographic Details
Published inAdvances in Consumer Research Vol. 46; pp. 519 - 521
Main Authors Cristian, Daniela, Fennis, Bob, Warlop, Luk
Format Conference Proceeding
LanguageEnglish
Published Urbana Association for Consumer Research 01.01.2018
Subjects
Consumer behavior
Consumption
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Summary:Hedonic experiences abound. Despite their universal appeal, a common intuition is that besides enjoyment, hedonics elicit guilt or regret. Hence, pursuing pleasure has been considered generally suboptimal. Here, Cristian et al contend that under particular conditions hedonic consumption fosters prosociality.
ISSN:0098-9258