The Curious Case of Risk and Uncertainty

Life is rife with risk and uncertainty. No one knows what will happen tomorrow; it could be a peace treaty or a declaration of war, and it may bring sun or rain. Here, several papers exploring how people learn to make decisions under risk and uncertainly repeatedly are presented.

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Bibliographic Details
Published inAdvances in Consumer Research Vol. 45; pp. 196 - 199
Main Authors Shen, Luxi, Duke, Kristen
Format Conference Proceeding
LanguageEnglish
Published Urbana Association for Consumer Research 01.01.2017
Subjects
Decision making
Risk
Uncertainty
United States > US
California
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Summary:Life is rife with risk and uncertainty. No one knows what will happen tomorrow; it could be a peace treaty or a declaration of war, and it may bring sun or rain. Here, several papers exploring how people learn to make decisions under risk and uncertainly repeatedly are presented.
ISSN:0098-9258