Assessing Open Innovation Practices in a Global IT Company

Especially for Information Technology (IT) companies, it is essential to differentiate and survive in the industry. Due to this, the current state of open innovation practices in a multinational IT company with an external innovation ecosystem is presented. A case study was carried out applying the...

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Bibliographic Details
Published inISPIM Conference Proceedings pp. 1 - 10
Main Authors Farina, André Gobbi, Neto, João Rampon, Silveira, Sarah Macedo, Porto, Josiane Brietzke
Format Conference Proceeding
LanguageEnglish
Published Manchester The International Society for Professional Innovation Management (ISPIM) 01.01.2024
Subjects
Case studies
Collaboration
Information technology
Innovations
Intellectual property
Joint ventures
Knowledge
Literature reviews
Product development
Qualitative analysis
Qualitative research
R&D
Research & development
Strategic management
Brazil
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Summary:Especially for Information Technology (IT) companies, it is essential to differentiate and survive in the industry. Due to this, the current state of open innovation practices in a multinational IT company with an external innovation ecosystem is presented. A case study was carried out applying the Virtual Brand Communities (VBC) framework based on the structure of Elia et al. (2020). To this end, a literature review was carried out to compose the conceptual structure and the unit of analysis was planned. In addition, the pilot test was carried out, as well as the collection and analysis of qualitative data. Finally, it was possible to map open innovation practices, reporting results and complementary practical proposals. In this way, the practice of open innovation promotes disruptive strategic management essential for competitiveness and leveraging the business..