Lean Canvas Applied in Healthtech with a Focus on AI

This article explores the transformation of business models in technology startups, with a special focus on healthtechs and the application of Artificial Intelligence (AI). The study is based on an academic intervention project carried out by doctoral students for immersion in the innovation environ...

Full description

Saved in:
Bibliographic Details
Published inISPIM Conference Proceedings pp. 1 - 15
Main Authors da Silva, Carlos Gustavo Lopes, Vargas, Eduardo, Avini, Fabricio, Maldaner, Luiz Felipe, Milan, Gabriel Sperandio
Format Conference Proceeding
LanguageEnglish
Published Manchester The International Society for Professional Innovation Management (ISPIM) 01.01.2024
Subjects
Artificial intelligence
Business competition
Business models
Business plans
Competition
Health care
Innovations
Qualitative analysis
Qualitative research
Startups
Students
Online AccessGet full text

Cover

More Information
Summary:This article explores the transformation of business models in technology startups, with a special focus on healthtechs and the application of Artificial Intelligence (AI). The study is based on an academic intervention project carried out by doctoral students for immersion in the innovation environment of an incubator in the south of the country. Focusing on a healthtech in the ideation phase, the study addresses the consultancy provided by the doctoral students, who used the business modeling tool Lean Canvas to guide the startup. Using interviews and qualitative analyses, the methodology adopted allowed us to realign the company's initial ideas with the real needs of the market. The result revealed the need to refocus the company's business model to a problem-centric and adaptable approach in the competitive world of startups, especially in such a dynamic and vital sector as healthcare.