Competitive Intelligence Methodology for the Promotion of Business Survival. Case: Microenterprises Department of Santander, Colombia

Microenterprises show low levels of survival, tending to disappear at an accelerated rate of more than half in only the fifth year of life; a worrying situation, considering that they represent almost all the companies in the world, and most of the jobs, reaching about 50% of world GDP; making them...

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Bibliographic Details
Published inNeuroQuantology Vol. 20; no. 8; p. 2811
Main Authors Urueta, Julio C, Arambarri, Jon, Ajuria, José L, de Castro, Carlos
Format Journal Article
LanguageEnglish
Published Bornova Izmir NeuroQuantology 01.01.2022
Subjects
Attitudes
Business competition
Competition
Competitive intelligence
COVID-19
Decision making
Entrepreneurs
Global economy
Hypotheses
Intelligence (information)
Knowledge
Pandemics
Small business
Survival
Sustainable development
Colombia
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Summary:Microenterprises show low levels of survival, tending to disappear at an accelerated rate of more than half in only the fifth year of life; a worrying situation, considering that they represent almost all the companies in the world, and most of the jobs, reaching about 50% of world GDP; making them the backbone of the global economy, and a key player in reducing poverty and promoting sustainable development of the planet. The causality of this situation can be diminished with the use of Competitive Intelligence (CI), since, nowadays, the survival of businesses does not depend on which one is the strongest, but on the one that adapts better and faster to changes in the markets such as those generated in the current pandemic by Covid-19. Thus, the present study with a quantitative approach, in the light of its hypotheses, literature and previous studies on models of Competitive Intelligence in microenterprises, describes the concordance of the results collected, with the current state of the art; providing statistical information on the knowledge, attitudes and practices of CI in microentrepreneurs in the department of Santander located in northeastern Colombia, with which a methodological proposal for the practical use of CI for the promotion of microenterprise survival in the region was built, which can also be a starting point for studies in other areas of the country or the world developed by governmental and non-governmental entities, the productive sector, academia, new and current entrepreneurs and society in general
ISSN:1303-5150
DOI:10.14704/nq.2022.20.8.NQ44312