Allyson Felix: Empowering Female Athletes On and Off the Track

American track and field sprinter and entrepreneur Allyson Michelle Felix created history at the 2020 Olympic Games in Tokyo by winning her 10,h medal in the 400-m race to become the most decorated female track Olympian in the world. Behind her historic wins, Allyson had had her share of struggles....

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Bibliographic Details
Published inICFAI journal of entrepreneurship development Vol. 20; no. 3; pp. 43 - 60
Main Authors Faheem, Hadiya, Dutta, Sanjib
Format Journal Article
LanguageEnglish
Published Hyderabad IUP Publications 01.09.2023
Subjects
Athletes
Athletic shoes
Black people
Children & youth
Coaches & managers
Contract negotiations
Corporate sponsorship
Empowerment
Felix, Allyson
Females
Girls
Olympic games
Pregnancy
Secondary schools
Shoes & boots
Sport clothes
Tournaments & championships
Track & field
Womens health
United States > US
California
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Summary:American track and field sprinter and entrepreneur Allyson Michelle Felix created history at the 2020 Olympic Games in Tokyo by winning her 10,h medal in the 400-m race to become the most decorated female track Olympian in the world. Behind her historic wins, Allyson had had her share of struggles. From 2010 to 2017, she was sponsored by American sportswear manufacturer Nike Inc. She severed her ties with Nike after a much-publicized contract dispute. US-based womens active wear brand Athleta Inc. approached Allyson in July 2019, and made her their first sponsored athlete. Since Athleta did not make shoes and Allyson had no other shoe sponsor for the Olympics, Allyson and her brother and manager Wes Felix decided to launch their own shoe company. In association with former US-based healthcare entrepreneur Darren Breedveld, they founded Saysh in 2020. In addition to becoming an entrepreneur to create sneakers for women, Allyson was also a change agent and a maternal rights activist. Allyson received appreciation from several quarters, not just for her professional achievements but also for being an empowering icon who was an inspiration to girls, women, and mothers across the world. She was also applauded for her fight for an equitable society. From being a quiet and unassuming girl, Allyson had come a long way, ready to leverage her talent and bring about a change in a positive way.
ISSN:0973-2659