Presence of Traditional Spanish Television Content on the Social Network TikTok 1

This research article examines the relationship between traditional television content and TikTok, a social network whose consumption is very high among young people in Spain. To be precise, the article focuses on analyzing the genres, network of origin and original broadcast year of traditional Spa...

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Bibliographic Details
Published inUCJC business and society review no. 75; pp. 18 - 61
Main Authors Gallardo-Camacho, Jorge, Maganto-Pérezl, Ana
Format Journal Article
LanguageEnglish
Spanish
Published Madrid Universidad Camilo Jose Cela 01.10.2022
Subjects
Advertising
Audiences
Communication
Content analysis
COVID-19
Internet
Pandemics
Research methodology
Social networks
Television
Television networks
Youth
Spain
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Summary:This research article examines the relationship between traditional television content and TikTok, a social network whose consumption is very high among young people in Spain. To be precise, the article focuses on analyzing the genres, network of origin and original broadcast year of traditional Spanish television content present on TikTok. To this end, several research methods were applied: an 80-day-long content analysis of TikTok, which produce a sample of 6,000 videos; a sun/ey questionnaire applied to 412 users; and four semi-structured interviews with industry experts.
ISSN:2659-3270
DOI:10.3232/UBR.2022.V19.N4.01