Indigenous Influences on Popular Venda Music EVANS NETSHIVHAMBE

Venda musicians incorporate aspects of "traditional" Venda life and music while still trying to make their music marketable to a larger audience. Johannesburg, the "City of Gold" was never such for many popular Venda musicians as their music did not yield any gold for them. Two s...

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Bibliographic Details
Published inAfrican studies quarterly Vol. 21; no. 4; pp. 1 - 13
Main Author Netshivhambe, Evans
Format Journal Article
LanguageEnglish
Published Gainesville African Studies Quarterly 01.07.2023
Subjects
African music
Children & youth
Cities
Commodification
Culture
Language
Minority & ethnic groups
Music
Music industry
Musical performances
Musicians
Musicians & conductors
Popular music
Radio stations
Songs
Success
South Africa
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Summary:Venda musicians incorporate aspects of "traditional" Venda life and music while still trying to make their music marketable to a larger audience. Johannesburg, the "City of Gold" was never such for many popular Venda musicians as their music did not yield any gold for them. Two significant influences take center stage in realizing a wider market for popular Venda music. These influences reference melodic and rhythmic motifs from indigenous Venda music and children's songs, while retaining a touch of "homegrown" in the music. Interviews with several popular musicians and an analysis of music indicates cultural relevancy in popular Venda music quoting.
ISSN:2152-2448