Reach and Recruitment of Microentrepreneurs: Lessons from a Finnish Health Promotion Intervention 1

Even though entrepreneurial work is stressful, health promotion interventions are seldom targeted at entrepreneurs, and we know little about how to reach and recruit this hard-to-reach group to such studies. We described and evaluated the recruitment process of a mobile health application interventi...

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Published inNordic journal of working life studies Vol. 13; no. 1; pp. 3 - 25
Main Authors Mäkiniemi, Jaana-Piia, Ahola, Salla, Korkiakangas, Eveliina, Kaksonen, Tiina, Heikkilä-Tammi, Kirsi, Laitinen, Jaana, Kekkonen, Markku, Muhos, Matti, Oksanen, Tuula, Oinas-Kukkonen, Harri, Simunaniemi, Anna-Mari
Format Journal Article
LanguageEnglish
Published Roskilde Nordic Journal of Working Life Studies 01.03.2023
Subjects
Agriculture
Electronic mail
Employment interviews
Entrepreneurs
Entrepreneurship
Females
Health education
Health promotion
Internet
Intervention
Job satisfaction
Occupational health
Occupational safety
Recruitment
Registration
Self employment
Small business
Telemedicine
Finland
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Summary:Even though entrepreneurial work is stressful, health promotion interventions are seldom targeted at entrepreneurs, and we know little about how to reach and recruit this hard-to-reach group to such studies. We described and evaluated the recruitment process of a mobile health application intervention study aimed at enhancing work ability and recovery. Finnish microentrepreneurs (N = 1243) were registered for the intervention. We analyzed surveys, interviews, and registration data. Most participants registered through email invitations. The registered microentrepreneurs were not representative of all Finnish microentrepreneurs; females and highly educated individuals were overrepresented, and those working in agriculture were underrepresented. Differences between registration routes were observed: females registered more often through the self-enrollment route, whereas males and older entrepreneurs registered more often through email invitations. The findings indicate that recruitment strategies are associated with participant characteristics. To increase participation rates, persuasive recruitment approaches are needed.
ISSN:2245-0157