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Published inJournal of the Academy of Marketing Science Vol. 29; no. 1; pp. 102 - 107
Main Authors Cunningham, Peggy, Parker, Rick, Barry, Ann Marie, Coulter, Ron, Bravo, Sandra J
Format Book Review
LanguageEnglish
Published New York Springer Nature B.V 01.12.2001
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ISSN:0092-0703
1552-7824
DOI:10.1177/0092070301291007