JAPANESE CULTURAL VALUES AS A SOURCE OF GREEN BUSINESS

Humankind has significantly upset the balance between nature and society, and that it has realized the impact of its activities on nature, given the repercussions in the form of environmental issues such as global warming and resource circulation for the whole world. Meanwhile, firms are under incre...

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Bibliographic Details
Published inCurrent politics and economics of Northern and Western Asia Vol. 31; no. 1; pp. 1 - 32
Main Authors Kimata, Akira, Takahashi, Masayasu
Format Journal Article
LanguageEnglish
Published Hauppauge Nova Science Publishers, Inc 01.01.2022
Subjects
Anthropology
Consumption
Corporate culture
Cross cultural studies
Cultural studies
Cultural values
Discourses
Environmental impact
Environmental protection
Global warming
Humans
Institutionalism
Interdisciplinary aspects
Natural resources
Qualitative research
Society
United States > US
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Summary:Humankind has significantly upset the balance between nature and society, and that it has realized the impact of its activities on nature, given the repercussions in the form of environmental issues such as global warming and resource circulation for the whole world. Meanwhile, firms are under increasing pressure to proactively contribute to a sustainable model that minimizes harm to the environment. This study examines the innovative green business and system (the core is in technology and service) that have emerged in response to this demand, under a framework of planning and learning of organization. Hence, we explore collected firms' discourses from a multidisciplinary cultural approach that is based on the organizational (artifacts/values) and national cultural (values/practices) studies, anthropology, and cross-cultural studies. The study then focuses on the poles of the continuum in traditional cultural traits, and the influences of the Japanese adjectives of "mottainai, mittomonai, and hashitanai," all of which represent avoidance of undesirable action, by tracing the historical linguistic meanings. Finally, the study suggests effective factors in developing a process of innovative green business and system.
ISSN:2158-5865