My Materialistic Happiness: A Qualitative Inquiry to Affluenza

Affluenza is described as a desire or presence of money. It is conceived as the collective addictions, character flaws, psychological wounds, neuroses, and behavioural disorder (Neil, 1997). The aim of the study is to explore existence of affluenza and qualitative inquiry to affluenza. The study was...

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Bibliographic Details
Published inIndian journal of positive psychology Vol. 13; no. 2; pp. 179 - 181
Main Authors Verma, Ritika, Yadav, Vishwanand
Format Journal Article
LanguageEnglish
Published Hisar Indian Association of Health, Research and Welfare 01.06.2022
Subjects
Anxiety
Consent
Emotions
Females
Gender differences
Happiness
Interviews
Males
Materialism
Mental health
Neuroses
Pandemics
Qualitative research
Social networks
Stress
Young adults
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Summary:Affluenza is described as a desire or presence of money. It is conceived as the collective addictions, character flaws, psychological wounds, neuroses, and behavioural disorder (Neil, 1997). The aim of the study is to explore existence of affluenza and qualitative inquiry to affluenza. The study was conducted by using quantitative and qualitative research design. A total sample of 154 participants were recruited from which 24 participants were recruited for qualitative research via convenience sampling. The data was collected from colleges and universities from Delhi NCR. The scales used were Affluenza scale (Tyagi & Shayam, 2018) and semi structured interview. The data was compiled and analysed using t-test and Thematic Analysis. The result of this study indicated that there is high existence of affluenza. There exists significant gender difference. Males score high on affluenza. The Thematic analysis revealed materialistic happiness, being popular, causes of Buying and category of articles as main theme.
ISSN:2229-4937
2321-368X