Factors Influencing Shopper’s Purchase Intention on Live-Streams in Malaysia during Covid-19

In Malaysia, live-stream shopping is becoming increasingly popular. Varshneya, Pandey, & Das (2017) and Sharma & Garga (2020) argued against requiring or specifying the importance of consumers' purchase intent in the marketplace. However, there has been limited research to identify fact...

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Bibliographic Details
Published inNeuroQuantology Vol. 20; no. 6; p. 1
Main Authors Yung, Tsen Yee, Wong Chee Hoo, Alex Hou Hong Ng, Toong Hai Sam, Lim, Kim Yew, Chee-Pung Ng
Format Journal Article
LanguageEnglish
Published Bornova Izmir NeuroQuantology 01.01.2022
Subjects
Business models
Consumers
Coronaviruses
COVID-19
Credibility
Customers
Data analysis
Dependent variables
Electronic commerce
Influence
Lifestyles
Purchase intention
Questionnaires
Shopping
Social networks
Social research
Malaysia
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Summary:In Malaysia, live-stream shopping is becoming increasingly popular. Varshneya, Pandey, & Das (2017) and Sharma & Garga (2020) argued against requiring or specifying the importance of consumers' purchase intent in the marketplace. However, there has been limited research to identify factors influencing consumer purchase intention in Malaysia's live-stream shopping lifestyle
ISSN:1303-5150
DOI:10.14704/nq.2022.20.6.NQ22001