Study on Information Sharing and Channel Strategy of Platform in Consideration ofInformation Leakage and Information Investing Cost
A model in which a manufacturer sells products through an e-commerce platform and a traditional offline retailer is constructed.Specifically,the e-commerce platform selects online selling format and establishes information sharing strategy.This paper compares and analyses four situations where the o...
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Published in | Ji suan ji ke xue Vol. 49; p. 744 |
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Main Author | |
Format | Journal Article |
Language | Chinese |
Published |
Chongqing
Guojia Kexue Jishu Bu
01.01.2022
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Subjects | |
Online Access | Get full text |
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Summary: | A model in which a manufacturer sells products through an e-commerce platform and a traditional offline retailer is constructed.Specifically,the e-commerce platform selects online selling format and establishes information sharing strategy.This paper compares and analyses four situations where the online selling format is either reselling or agency selling with or without information sharing.Based on Bayesian game and information leakage effect,what is the e-commerce platform's choice,agency selling or reselling with the interaction of information investing cost and sharing strategy in dual-channel supply chain.Research shows that,firstly,unless the demand uncertainty is low and the platform revenue sharing ratio is high,the e-commerce platform selects the reselling format.Secondly,the e-commerce platform's incentive to share information strongly depends on its online selling format selection and demand uncertain degree.Under reselling case,the e-commerce platform does not share information voluntarily.While |
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ISSN: | 1002-137X |
DOI: | 10.11896/jsjkx.211000055 |