Study on Information Sharing and Channel Strategy of Platform in Consideration ofInformation Leakage and Information Investing Cost

A model in which a manufacturer sells products through an e-commerce platform and a traditional offline retailer is constructed.Specifically,the e-commerce platform selects online selling format and establishes information sharing strategy.This paper compares and analyses four situations where the o...

Full description

Saved in:
Bibliographic Details
Published inJi suan ji ke xue Vol. 49; p. 744
Main Author Xu, Ming-yue
Format Journal Article
LanguageChinese
Published Chongqing Guojia Kexue Jishu Bu 01.01.2022
Subjects
Alliances
Demand
Electronic commerce
Format
Information sharing
Leakage
Strategy
Supply chains
Uncertainty
Online AccessGet full text

Cover

More Information
Summary:A model in which a manufacturer sells products through an e-commerce platform and a traditional offline retailer is constructed.Specifically,the e-commerce platform selects online selling format and establishes information sharing strategy.This paper compares and analyses four situations where the online selling format is either reselling or agency selling with or without information sharing.Based on Bayesian game and information leakage effect,what is the e-commerce platform's choice,agency selling or reselling with the interaction of information investing cost and sharing strategy in dual-channel supply chain.Research shows that,firstly,unless the demand uncertainty is low and the platform revenue sharing ratio is high,the e-commerce platform selects the reselling format.Secondly,the e-commerce platform's incentive to share information strongly depends on its online selling format selection and demand uncertain degree.Under reselling case,the e-commerce platform does not share information voluntarily.While
ISSN:1002-137X
DOI:10.11896/jsjkx.211000055