User Interpretations of Virtual Prototypes: Physical Place Matters

Technology is known to affect users' understanding of virtual products. We study whether also physical place in which the product images are presented affects our understanding. To study this, we conducted user tests with furniture prototypes that were presented in 3D virtual environments. We f...

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Bibliographic Details
Published inScandinavian journal of information systems Vol. 25; no. 2; p. 4
Main Authors Kaapu, Taina, Tiainen, Tarja, Ellman, Asko
Format Journal Article
LanguageEnglish
Published Aalborg Association for Information Systems 01.01.2013
Subjects
Laboratories
Product models
Prototypes
Virtual environments
Virtual prototyping
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Summary:Technology is known to affect users' understanding of virtual products. We study whether also physical place in which the product images are presented affects our understanding. To study this, we conducted user tests with furniture prototypes that were presented in 3D virtual environments. We focused on user interpretations of virtual prototypes in two distinct physical places: in a fair and in a virtual environment laboratory. The results reveal that, in the laboratory, users broadly focus on technical features, whereas, in a fair, the users' main focus is on product models. The implication of our study highlights the influence of the place in virtual prototype presentations.
ISSN:0905-0167
1901-0990