A nyelvtudás és interkulturális szemléletmód szerepe a magyarországi turizmus-szektorban

Majority of the students decide to take a professional language examination in foreign languages (primarily in English and German), because they can utilize their previously acquired professional knowledge from their Hungarian language studies and on the other hand, expand their knowledge in foreign...

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Bibliographic Details
Published inKöztes-Európa Vol. 12; no. 1; p. 127
Main Author Mátyás, Judit
Format Journal Article
LanguageHungarian
Published Szeged Laszlo Gulyas 01.01.2020
Subjects
Intercultural communication
Knowledge
Language
Market entry
Tourism
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Summary:Majority of the students decide to take a professional language examination in foreign languages (primarily in English and German), because they can utilize their previously acquired professional knowledge from their Hungarian language studies and on the other hand, expand their knowledge in foreign languages, which can be successfully utilized in the world of work later on. Effective marketing communication, the oral and written business communication is an important part of corporate activity and is a key condition for successful market entry in the tourism sector. The importance of foreign language knowledge and the intercultural communication, the knowledge of foreign cultures have become critical nowadays, and it has become increasingly necessary to boost tourism. One of the prerequisites for obtaining a diploma at Hungarian economic universities is the successful completion of a high-level general or intermediate professional business/economic language examination. Knowledge of foreign languages and intercultural communication ​​in the tourism sector are indispensable because the majority of foreign visitors to our country expect smooth communication and administration, which requires foreign language knowledge from the Hungarian host.
ISSN:2064-437X