Gaming habits and the development of the E-sports industry in Hungary

We are living in a world of Digitalization and evolving technological development. On the line with traditional sports, eSports have risen a lot in popularity over a short period of time. This motivated our team to investigate the Hungarian gaming markets' habits, composition, consumer behavior...

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Bibliographic Details
Published inManagement, Enterprise and Benchmarking in the 21st Century pp. 125 - 138
Main Authors Simon, Dániel, Viktor, Patrik, Molnár, Albert, Csiszárik-Kocsír, Ágnes
Format Journal Article
LanguageEnglish
Published Budapest Óbuda University Keleti Károly Faculty of Economics 01.01.2021
Subjects
Competitive advantage
Computer & video games
Consumer behavior
Esports
Females
Infrastructure
Males
Popularity
Teams
Tournaments & championships
Hungary
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Summary:We are living in a world of Digitalization and evolving technological development. On the line with traditional sports, eSports have risen a lot in popularity over a short period of time. This motivated our team to investigate the Hungarian gaming markets' habits, composition, consumer behavior and purchasing decisions. Having analyzed the videogame market both in Hungary and globally, we determined the most popular online games. Since the Hungarian eSport market is in its infancy, it is quite far behind in building the infrastructure and having the community's size to push for better events. In order to make accurate conclusions about the state of the Hungarian gaming market, we surveyed 724 respondents aged 13-55, both male and female to find answers to a set of carefully composed questions. We were successful in explaining the market's purchasing habits, betting activities and reviewed possibilities of development of the video game market.