Improving the Effectiveness of Some Aspects of Marketing Agricultural Extension in the Province of the Central Region of Iraq

• Published in: Annals of the Romanian society for cell biology Vol. 25; no. 6; pp. 8654 - 8670
• Main Authors: Al-Zubaidi, Hiyam Turki Dakhn, Al-Mashhedany, Mithal Abdul Lateef
• Format: Journal Article
• Language: English
• Published: Arad "Vasile Goldis" Western University Arad, Romania 01.01.2021
• Subjects: Agricultural commodities; Agricultural marketing; Agricultural production; Agricultural products; Consumers; Crops; Economic development; Food security; Harvesting; Provinces; Spoilage; Arab countries; Baghdad Iraq; Iraq; An Najaf Iraq
• ISSN: 2067-3019; 2067-8282

[...]the sustainability of the agricultural sector is to increase production and improve its quality continuously, which depends on an efficient marketing system represented by the success and sustainability of the agricultural marketing strategy and the study of all activities and policies represented in the purchase of agricultural inputs by farmers, and the movement of agricultural products from farmers to consumers from supply, demand, sale and price formation (Al-Dabbagh, 2014: 174). [...]the farmers in Iraq need integrated information related to the marketing of their agricultural crops, methods, and marketing tools that are suitable for each crop and that ensure that the percentage of loss and spoilage is reduced in the least amount and that leads to obtaining the largest economic return from those crops (Hanoush, 2013) : 2), Hence, the role of marketing systems and devices emerges, among which is the marketing agricultural Extension that is concerned with marketing agricultural crops, where it does not stop its interest at harvesting, but extends to include all marketing operations. [...]the process of improving the effectiveness of marketing agricultural extension and developing it will not be the magic wand to solve all the marketing problems that the agricultural sector suffers from, but it will have a positive impact on the extension work to overcome the marketing crisis for many agricultural products, Its success depends on the efficiency of the marketing services provided by the workers to the farmers. [...]the number of respondents subjects has reached (162)respondents. 5 - The research tool and its design stages Based on the research aims, the research tool was designed that went through the following stages: - The first stage - preparing the research outline in its initial form through: - 1 - Access to books and some Arab and foreign sources related to the topic (World Bank, 2014: 7) (Afro-Asian Rural Development Organization, 2007: 100-83)(FOOD CROPS SOCIETY: 1995: 12).