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In aggregate, Strava and similar systems provide data on where and when walkers, runners, and bikers access the transportation system. [...]beyond spatial and temporal data, other insights are conceivable, including: the age of active neighbors, purchases associated with activity, adverse weather im...

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Bibliographic Details
Published inITE journal Vol. 91; no. 2; p. 4
Main Author Rodriguez, Alyssa A
Format Journal Article
LanguageEnglish
Published Washington Institute of Transportation Engineers 01.02.2021
Subjects
Big Data
Property values
Real estate
Spatial data
Transportation systems
Weather
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Summary:In aggregate, Strava and similar systems provide data on where and when walkers, runners, and bikers access the transportation system. [...]beyond spatial and temporal data, other insights are conceivable, including: the age of active neighbors, purchases associated with activity, adverse weather impacts on activity, arterial crossing frequency, and property values correlated to activity. In a December 2020 article for Tech Republic, Mary Shacklett writes, "One of big data's soft spots is the inability to identify impactful business cases that build revenue, reduce costs, and improve operations."
ISSN:0162-8178