How Counterfeits Goods are Destroying Brand Reputation

The purpose of this study was to explore the perceptions and attitudes of original brand owners towards counterfeit goods and how these products infect their reputation. According to past and recent years, there was a limitless theoretical as well as practical conference on concepts of consumer misb...

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Bibliographic Details
Published inJournal of engineering and economic development Vol. 6; no. 2; pp. 38 - 49
Main Authors Maaz, Muhammad, Ali, Tahir
Format Journal Article
LanguageEnglish
Published Beverly Hills Global Strategic Management Inc 01.07.2020
Subjects
Attitudes
Brand equity
Brand image
Brands
Consumer attitudes
Consumer behavior
Consumers
Counterfeit
Counterfeiting
Data analysis
Developing countries
Electronics industry
LDCs
Patronage
Radio frequency identification
Reputations
Trademarks
Pakistan
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Summary:The purpose of this study was to explore the perceptions and attitudes of original brand owners towards counterfeit goods and how these products infect their reputation. According to past and recent years, there was a limitless theoretical as well as practical conference on concepts of consumer misbehavior, which also included the purchase of illicit goods. On the basis of theories on the electrical & electronics industry, this article prospers the hypothesis that counterfeits have destroyed the image of a brand built on exclusivity and reputation. A verifiable study undertaken for this purpose discloses that the negative effects predicted in theory do not lead to a significant change in brand image perception. Thus, it appears that the literature has not been able to cover all aspects of consumer attitude, specifically the materializing facets of counterfeit evaluation. This article summarizes with a detailed data analysis and managerial implications for practice.
ISSN:2333-0325
2333-0333