MEANINGS OF INTERNAL MARKETING BUILT BY THE NURSES OF A BRAZILIAN UNIVERSITY HOSPITAL

• Published in: Revista de pesquisa, cuidado é fundamental Vol. 12; pp. 1110 - 1115
• Main Authors: Mendes, Rodrigo Nonato Coelho, Pedro, Danielli Rafaeli Candido, Silva, Larissa Gutierrez de Carvalho, de Oliveira, João Lucas Campos, Haddad, Maria do Carmo F Lourenço
• Format: Journal Article
• Language: English
• Published: Rio de Janeiro Universidade Federal do Estado do Rio de Janeiro, Programa de Pós-Graduação em Enfermagem 01.01.2020
• Subjects: Cost control; Employees; Health facilities; Human resources; Interviews; Marketing; Nurses; Nursing; Professionals; Social interaction; Brazil
• ISSN: 2175-5361
• DOI: 10.9789/2175-5361.rpcfo.vl2.8004

[...]time and cost savings increase, which can be used to provide nursing professional training to improve work quality.11 It is worth mentioning that the Organization and Evaluation of Policies, Programs and Services is one of the priority areas of the National Research Priorities Agenda of the Brazilian Ministry of Health because of the study of "forms of work, knowledge and technology management from an organizational and institutional point of view".12 Therefore, the importance of internal marketing for global nursing and health systems, the fact that little research on this subject has been conducted in Brazil, and the possible improvements in people management justify the development of this study in terms of scientific and social aspects. Given the obvious scientific incipience in the subject, knowing the meaning(s) of internal marketing for nurses is essential to identify the applicability of theoretical concepts of internal marketing to nursing practice, especially in Brazil. [...]the following research question was developed: "what does internal marketing mean for nurses?" Therefore, the objective of this study was to understand the meanings of internal marketing for nurses working in a hospital environment. In order to foster the content of the interviews, a previous and synthetic concept of internal marketing9-10 was read and then the dialogue began by discussing the participant's meanings related to the concepts presented. [...]the interview began with the following guiding statement: "Tell me about what internal marketing means for you . [...]it is a theory that deals with human behavior and social interaction.14,15 Symbolic interactionism comprises three basic premises: 1) human beings act in response to things based on their meaning.