Strategical Analysis and the Impact of Istanbul Airport on Turkish Airlines

This study investigates the impact of Istanbul Airport on Turkish Airline (THY) and World Civil Aviation. We also present strengths, weaknesses, opportunities, and threats (SWOT) analysis, strategic suggestions for THY, examination of THY' new flight destinations, and properties of new airport...

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Bibliographic Details
Published inJournal of economic and social development (Varaždin) Vol. 7; no. 1; pp. 71 - 81
Main Authors Muhammet, Deveci, Muharrem, Enis Çiftçi, İbrahim, Zeki Akyurt
Format Journal Article
LanguageEnglish
Published Varazdin Varazdin Development and Entrepreneurship Agency (VADEA) 01.03.2020
Subjects
Air travel
Aircraft
Airline industry
Airports
Civil aviation
Consortia
Domestic markets
Fuzzy sets
Passengers
SWOT analysis
Istanbul Turkey
Turkey
Singapore
Asia
Qatar
China
Europe
Africa
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Summary:This study investigates the impact of Istanbul Airport on Turkish Airline (THY) and World Civil Aviation. We also present strengths, weaknesses, opportunities, and threats (SWOT) analysis, strategic suggestions for THY, examination of THY' new flight destinations, and properties of new airport to assess the new airport as well as future outlook of THY. In order for the Istanbul Airport to be successful, four different strategic directions will be examined in the future outlook.
ISSN:1849-6628
1849-3327