Assessing the impact of the sharing economy on the evolution of online commerce

This paper aims to assess the impact of the sharing economy on ways in which online commerce is evolving. By utilising Social Media Analytics to systematically track the developments of the sharing economy vis-a-vis online commerce, we analyse an empirical material of 8,755 user-generated content co...

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Bibliographic Details
Published inISPIM Conference Proceedings pp. 1 - 18
Main Authors Geissinger, Andrea, Laurell, Christofer, Öberg, Christina, Sandström, Christian
Format Conference Proceeding
LanguageEnglish
Published Manchester The International Society for Professional Innovation Management (ISPIM) 01.01.2020
Subjects
Business models
Collaboration
Communication
Community
Consumers
Digital media
Electronic commerce
Empirical analysis
Evolution
Impact analysis
Sharing economy
Social networks
User generated content
Web 2.0
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Summary:This paper aims to assess the impact of the sharing economy on ways in which online commerce is evolving. By utilising Social Media Analytics to systematically track the developments of the sharing economy vis-a-vis online commerce, we analyse an empirical material of 8,755 user-generated content covering a time period of 24 months. Our findings illustrate that the sharing economy fuels platforms focusing attention to sharing commerce but also platforms engaged in social commerce and more general forms of e-commerce. Furthermore, our findings show the sectors in which sharing commerce, social commerce and general forms of e-commerce have become particularly prevalent. The paper contributes to previous literature by providing a systematic empirical contribution on the impact of the sharing economy on the evolution of online commerce and by conceptually explaining why the sharing economy gives rise to a relatively wide plethora of online commerce initiatives.