TOURIST SATISFACTION ON CULTURE EVENT: THE CASE OF PACU JAWI (COW RACING) IN WEST SUMATRA, INDONESIA

• Published in: International journal of organizational innovation Vol. 12; no. 4; pp. 150 - 159
• Main Authors: Hidayat, Taufik, Hu, Chih-Pei, Chang, Yan-Yi, Tsai, Yao-Hsu
• Format: Journal Article
• Language: English
• Published: Hobe Sound International Association of Organizational Innovation 01.04.2020
• Subjects: Consumption; Culture; Festivals; Quality; Questionnaires; Structural equation modeling; Tourist attractions; Traditions; Validity; Variables; Sumatra; Indonesia

The purpose of this research is to test the event visitor loyalty model. by testing a model that connects festival quality, festival value and satisfaction with the festival with a sample of 132 tourists, 132 questionnaires with 25 research statements. Applying structural equation modeling, then ana...